Why Meticulous Mercedes Are Beating Rivals on and off Track in 2014 F1 Season

As Mercedes swagger towards double world championship successes, having sealed their fifth victory in five races, it’s worth sparing a thought for the remaining 10 teams in Formula One. The grumpy sound, ugly noses and skinny wings of 2014 were supposed to represent a fresh start for the majority of those outfits. Even Red Bull Racing, who having secured their fourth consecutive world title at the end of 2013, seemingly had fewer reasons than most to change and underwent a makeover ahead of F1’s new era, promoting Daniel Ricciardo to partner Sebastian Vettel. Ferrari, meanwhile, pulled the plug on Felipe Massa’s stint as Fernando Alonso’s doormat to sign Kimi Raikkonen, thus creating a “dream team” partne...

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