While Shorter Races Could Benefit NASCAR, Coca-Cola 600 Should Stay Unchanged

As the attention span of most Americans grows smaller and smaller, it’s not a surprise that NASCAR is contemplating shorter races in the future. NASCAR chairman and CEO Brian France said just that in a meeting with the Associated Press Sports Editors group a month ago. “I think generally speaking, we want to see shorter events … (but) not in every circumstance,” France said. “It’s no secret that attention spans, especially with the millennial fans, are changing, and we all know that. “But what we like about it from our standpoint is it makes the actual racing event better because there’s no lull in between the beginning and the end, or there’s a lot smaller lull, so teams have to c...

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