Where Niki Lauda Is Right (and Wrong) on F1 and Social Media

Formula One's reluctance to embrace social media is among the most concerning and bizarre topics currently bubbling away from the on-track action. Although unlikely to create as many headlines as the recent front-to-rear interconnected suspension systems ban, the sport's unwavering obliviousness to new digital platforms is arguably more damaging to itself, its associates and its protagonists. Recognising this, Niki Lauda, the three-time world champion, has been speaking—as Lauda often does—of the seemingly taboo subject, warning F1 that it runs the risk of self-destructing. Lauda, one of the most iconic and influential figures in the sport's history, was quoted by F1 journalist James Allen as telling German publication...

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