What the Drive for Diversity Program Means to NASCAR

Over the course of NASCAR's 65-plus-year history, we've seen a major shift in the sport's demographic. It has gone from being an all-white, all-male sport to a spectacle with a growing number of minorities in all positions. A large part of this has to do with the impact that NASCAR's Drive for Diversity has made. Founded in 2004, the program's focus is aimed at attracting minorities and women to various positions within the sport, from driving to crew membership and everything in between. Through this, the sport is able to attract a much larger fanbase from an otherwise untouchable demographic. The program has introduced several talented drivers, such as Kyle Larson and Darrell "Bubba" Wallace Jr., two of the hottest names in the sport toda...

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