What Sprint Ending Its Sponsorship of the Cup Series Means for NASCAR

Tuesday’s announcement that Sprint will be ending its entitlement sponsorship of NASCAR’s marquee racing series caught many people off guard. After the 2016 season, the telecommunications company will have been the sport's title sponsor for 13 years. In a statement, Sprint Vice President of Marketing Steve Gaffney had this to say:  We are proud of our association with NASCAR’s top series but have made the decision not to extend our sponsorship beyond the next two years. As we look to the future, Sprint is focused on investing in maintaining a competitive edge and providing consumers with the best value in wireless. Sprint has long benefited from the unprecedented level of brand integration available in NASCAR, and th...

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