Walmart Will Not be Sponsoring Jeff Gordon

Walmart has issued a statement that they will not be sponsoring Jeff Gordon’s Hendrick Motorsports team. NASCAR has been the subject of several published reports that the world’s largest retailer was in negotiations with Hendrick Motorsports to sponsor the No. 24 car for next season. The possible addition of Walmart to the line-up of car sponsors would have been big news for NASCAR, which has had few sponsorship dollars added to the Cup series in the last two years. The possibility even existed that Walmart may have been able to enter into a sponsorship agreement (with any team) that might have been for less money than the cost of the going rate that was seen just a few years ago. As an example of the sponsorship reductions, Bud...

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