The Danica Patrick Brand Can Survive GoDaddy Parting, but Wins Need to Come Soon

When GoDaddy.com announced Wednesday that the web-hosting company would not return as the predominant NASCAR Sprint Cup sponsor of Danica Patrick, it may have done the sport’s leading female competitor a favor. The expiration of the longtime relationship between the two at season’s end was common knowledge, so much so that it had become one of the season’s subplots. Stewart-Haas Racing’s management has time to revise and redraw its plans. Patrick is an appealing “brand,” as evidenced by a relationship with GoDaddy.com that dated back to 2007. GoDaddy was her main backer, first in IndyCars and then, starting in 2010, in NASCAR. Patrick, 33, burned no bridges when the ax fell—she called GoD...

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