Starbucks and NASCAR Are Perfect Together

Starbucks announced that they will make their NASCAR debut at Phoenix International Raceway as a sponsor for Martin Truex, Jr. this race weekend.  Starbucks will be an associate sponsor on Truex's Earnhardt Ganassi Inc. No. 1 Sprint Cup Chevrolet. The Seattle-based coffee chain plans to use their NASCAR sponsorship to introduce a new version of their instant coffee, Starbucks VIA Ready Brew.  The company plans to distribute samples of their new product via a fleet of Starbucks-branded golf carts. While the NASCAR world rejoices with the addition of a new sponsor in these tough economic times, a bit of controversy about the sponsorship has been stirred up by a Seattle-based author.  Caleb Hannan, writing for the Seattle Weekly , shared h...

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