Sponsor Switches in NASCAR Just Part of the Business

I saw the weirdest thing a few days ago. I was in the middle of one of my thrice-daily Jayski.com runs, checking the paint scheme gallery for some of the cars that will run next year, when I saw a No. 99 Roush Fenway Racing Ford for Carl Edwards that had Kellogg's and Cheez-It decals plastered all over it. Now, don't get me wrong, I had been aware of this sponsorship switch for at least a month. I knew it was coming. But something about seeing a tangible representation of the scheme just felt weird. For one, it maintained the bright yellow that Kellogg's had been using with Hendrick Motorsports since 2004, as well as the red and blue that had been accent colors. I knew they were Kellogg's colors, but something about them felt more like Hend...

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