Signs That 2013 May Finally Be NASCAR’s Big Comeback Year

Ever since the end of the 2008 season, when the economy began to take a significant toll on the sport, NASCAR officials, team owners, employees, media and fans have all asked the same question heading into each subsequent new season: When are things going to get better? That query has typically been followed by a secondary line of questioning: Will we ever see NASCAR get back to the way it used to be? Numerous layoffs within the industry, teams folding, falling TV ratings and significant attendance drops put NASCAR into a precarious position the last four seasons. Sponsorship money dried up as one company after another left the sport and took their thick corporate checkbooks with them. Media coverage of the sport fell greatly. Countless wor...

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