Roush Fenway Extends Crown Royal Sponsorship to 35 Races in 2010

Roush Fenway Racing announced on Friday that Crown Royal has extended the number of races in which it will be primary sponsor of driver Matt Kenseth and the No. 17 Sprint Cup Series team. Crown Royal will serve as the primary sponsor for 35 Cup Series races in 2010. Kenseth will debut his Crown Royal Ford Fusion when it hits the track for his fourth career Budweiser Shootout appearance on Saturday, Feb. 6. The makers of Crown Royal Canadian whiskey have been partners with Roush Fenway Racing dating back to 2003. In 2005, Crown Royal entered the sport as sponsor of the No. 97 team, and in 2006 became the sponsor of Jamie McMurray's No. 26 team. "I'm thrilled that Crown Royal chose to expand their sponsorship of our team for the entire 2010...

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