Ranking the 10 Most Popular Brands in NASCAR History

Fewer things are more synonymous with NASCAR than its branding. Part of the appeal is the message that marketers are trying to tell by slapping on a skin of paint and daring you not to eat M&Ms. The top brands in NASCAR aren’t just the alpha sponsors that emblazon car hoods like Lowe's, Jimmie John’s and FedEx. “Fans understand the importance of sponsorship to the sport. They realize that’s what makes the sport go,” said Steve Phelps, NASCAR’s chief marketing officer, on FoxBusiness.com. “If you’re a sponsor in another sport, fans can appreciate it, but will they actively support you?” And it extends beyond pure sponsorships: Some of those brands are tracks or races. Some of those br...

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