Race on Sunday, Sell on Monday Revisited

In A.J. Baime’s excellent book Go like Hell, Baime describes a scene prior to the 1966 24 Hours of Le Mans where Henry Ford II (The Deuce) hands out cards to all his executives involved with Ford’s racing program with one simple message: Ford wins the 24 Hours of Le Mans. The message was very clear; you better win or else. Well, Ford does win and goes on to dominate the race. The Deuce’s archrival Enzo Ferrari for the next three years. Ford's victory was hardly a bolt out the blue. Ford had failed miserably at Le Mans in prior years, becoming a laughing stock at the famed race track, just proving to everyone that racing machines were produced in Italy, England, and Germany not in America. In the 1960s the only racing in America occurr...

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