NASCAR Listens to the Fans, Announces Big Change for 2010 Season

  At a special teleconference held today, NASCAR Chairman Brian France announced, beginning with the 2010 Daytona 500, all race start times will be earlier and consistent throughout the season. “Earlier start times seem to be counter intuitive to sports,” said France. “But research has shown the core fan wants to be watching NASCAR earlier in the afternoon.” Daytime races on the east coast will start at 1pm with evening races, except for the Coca-Cola 600, starting at 7:30pm. Daytime races on the west coast will start at 3pm. All times are eastern standard time. France went on to say this was going to be very challenging because NASCAR has the longest season of all professional sports and crosses a number of programming grids. “A...

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