NASCAR: Is Sex Appeal “Overdriving” Talent?

I had an “a-ha” moment in my class today for this article.   We watched a video on varying issues, and I started thinking of NASCAR in general. When NASCAR first came around, men were not looked at as sex symbols. They were everyday men who tweaked and tuned their engines to push them to the brink, then drove home to go to work the following week.   It wasn't until Jeff Gordon came around when women started to pay attention to the drivers. He, alone, began the movement for the Young Guns and the female fan base began to grow.   As an advertising or marketing agency, how can you not pay attention to this? Many women want to be with this driver and many men want to be the driver. Slap a logo across his chest and hood and you have succe...

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