NASCAR Is Better Than Ever, but Why Is No One Watching?

These headlines are all attention grabbers.  "Martinsville Race Hits Multiple Lows on Fox." "Fontana Continues Losing Streak for NASCAR on Fox." Perhaps the real story lies in this headline: "No Dale Jr. Bounce as Phoenix Race Hits Multi-Year Low." For the average NASCAR fan, when reading headlines like these, the immediate reaction is to shake one's head as if they already know the reason why. Most fans blame the television broadcast itself, because it's an easy target.  For those of us who have done television, it's not an easy gig, especially when you're doing it for three or more hours. You've got producers talking to you in your ear giving you all kinds of information, (sometimes while you're talking), a director who is tryin...

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