NASCAR and Other Forms of Motorsports Could Learn from Supercross

Very few sports, racing or otherwise, seem to have as firm of a grasp regarding who they are and how to go about getting their message across as Monster Energy AMA Supercross. As a matter of fact, the stadium based dirt bike racing series is so good at what they do, others in more high profile arenas should be taking note.One thing that Supercross seems to have full understanding of is in the knowledge of their audience. The typical fan of this sport is a member of the so-called Generation Y, or a male in his late teens to early 20s. As a result, each show staged by the sport's organizers is clearly geared for that demographic. Hard driving music, attractive young ladies and close quarters racing on powerf...

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