NASCAR: 5 Ways NASCAR Can Increase TV Ratings in 2013

NASCAR has increasingly been listening to race fans and giving them more of what they want.A good example is the new Generation 6 car that makes its formal debut in less than three weeks at the Daytona 500, vehicles that look more like what fans drive on the streets and that dealers sell in showrooms. Fans had asked for such, and NASCAR ultimately listened to them and acted upon those requests.But whether you root for Dale Earnhardt Jr, Tony Stewart or Jeff Gordon, if there's one thing that brings fans together almost in unison it is the way races are televised.Granted, like at-track attendance, TV ratings—or more precisely, overall viewing numbers—have shown that fewer fans watch NASCAR races today than they did five or six yea...

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