Leonardo DiCaprio’s Involvement in Formula E Is Not Just a Publicity Stunt

Just what is it about male Hollywood actors and a love for fast cars? James Dean, Steve McQueen and James Garner set the ball rolling. All enjoyed varying degrees of success in their privateer racing careers before Paul Newman transferred his passion as a driver to become one of one of the most successful U.S. racing team owners. Even more recently, Tom Cruise took time out under the tutelage of David Coulthard to drive a Red Bull Formula One car in Southern California as part of a promotional stunt for the U.S. Grand Prix. So when Leonardo DiCaprio announced he was joining forces with Venturi Automobiles to enter a team into the inaugural Formula E series, it did not come as a huge surprise. But while the likes of McQueen, Newman and Cru...

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