Kurt Busch: Why Sprint Cup Sponsors Are Afraid of the Former Cup Champ

Kurt Busch is the Ricky Bobby of the Sprint Cup Series right now, a comparison that he has drawn to himself in more than one way.Besides getting fired from his top-tier ride and starting over as an independent, and besides borrowing the "Me" paint scheme and firesuit from "Talladega Nights," Busch has become somewhat of a caricature of himself over the past season, letting his temper get the best of him in an almost Jekyll-and-Hyde fashion. That's a huge part of the reason why his No. 51 Phoenix Racing Chevrolet is typically unsponsored coming into any given weekend. Busch's inability to deal with the media in a respectable fashion is something that the sport's more image-conscious sponsors are unwilling to tolerate. As NASCAR is now miles ...

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