Kenny Wallace: NASCAR Nationwide Series Sponsorship Deal Made on Twitter

Just before Kenny Wallace entered his No. 28 Nationwide Chevrolet at Daytona International Speedway on Feb 13, 2010, @Kenny_Wallace tweeted that he needed $7200.00 for four sets of tires. He needed the tires for the Feb 20 Stater Brothers 300 at Auto Club Speedway in Fontana, CA.

Wallace said he would have to race on used tires if he doesn’t get a sponsor for Fontana. That $7200.00 would get a company’s name in his quarter panels. Wallace’s offer is a huge bargain in any race that includes Danica Patrick.   The broadcast of the Feb 13 DRIVE4COPD 300 was NASCAR Nationwide Series’ most ever watched race on cable. The combination of the Danica effect and Wallace’s electrifying personality, was too much for Zimmzang CEO Steve ...

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