Is Formula 1 Missing an Opportunity with Boring Car Launches in 2016?

The first Formula One pre-season test is less than a month away, and we're entering "launch season"—the time when the teams show off their cars for the year ahead. In days gone by, these launches would often be extravagant parties featuring beautiful backdrops or world-famous celebrity guests. Fans who recall the 1990s will remember McLaren's glitzy 1997 launch of the MP4/12, where Mika Hakkinen and David Coulthard were joined on stage at London's Alexandra Palace by the Spice Girls—at the time, one of the world's most popular pop groups. It was a little bit awkward and ever so slightly cringeworthy, but nonetheless, it remains one of the most memorable launches of all time—and it certainly drew the attention McLaren were ...

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