Image Is Everthing: Formula One Must Proceed with Caution

Formula One has always made people sit up and take notice. The piercing sound of the sport's V8 engines and the striking aesthetics of the futuristic-looking cars make even the most casual of viewers pay attention.F1, however, is a fast-evolving sport, and nothing remains the same for too long. On the horizon are changes that will affect the look of the cars and, perhaps most controversially, their sound.F1 bosses are confident that the changes will have little to no impact on the popularity of the sport, but are they sacrificing something that has attracted worldwide audiences for decades?The latest confirmed change for next season—one that will be immediately noticeable when the 2012 cars are revealed—is a new rule concerning ...

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