Grading Danica Patrick’s Super Bowl Commercial Performance

Danica Patrick has become a Super Bowl advertising staple during her IndyCar and NASCAR career, helping popular Internet domain registrar GoDaddy establish itself as an industry leader. But Patrick, whose appearances in this year's commercials were less focused than in years past, may have had her most successful Super Bowl yet this year—simply by not being the focus of a pair of dud ads. Patrick's involvement with GoDaddy long predates her NASCAR career. For years, Patrick has appeared in GoDaddy commercials, especially during the Super Bowl, usually appearing as a sex symbol. Her appearances have ranged from body painting a model to appearing in a shower at the behest of excited college students. But Patrick wasn't GoDaddy's sex sym...

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