FYI WIRZ: NASCAR, IndyCar, NHRA Race Fast on Sponsor Funds

Historically, it’s often said that when the second automobile was produced—motorsports were born. More than a century and a few billion cars or so later, it’s commonly said that modern race cars run largely on money—not fuel. Sponsorships supporting the extreme cost of fielding a competitive driver and team in top sanctions like NASCAR, IndyCar and NHRA are now as necessary as wind in any sail. The correlation and partnership of sponsors with racers has a history, too. It definitely didn’t come with that second car produced.  Sponsorship on race cars didn’t begin in the early part of the last century; it started in earnest decades ago when NHRA’s Snake and Mongoose drag cars took on Hot Wheels ...

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