Formula 1: From Sexy Parties To Championships?

When I say Red Bull, you think what? Energy drink? Formula 1 team(s)? Mobile phone provider? Hanger 7? Purveyor of sexy parties? Red Bull, is many things, but Formula 1 Champions they are not.  It seems Austria’s answer to the Playboy brand is at an impasse. After years of having their logos adorn the mid-pack Sauber, and (briefly), former back-markers Arrows, they find themselves at the cusp winning both the drivers’ and the constructors’ championship. And they’re doing it with their own team. It was only six seasons ago that Red Bull Racing emerged from the ashes of what was once Jaguar Racing (In what actually started out as Stewart Grand Prix). Apart from an increased number of sexy parties and charming ladi...

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