NEW YORK — It isn't easy being a Formula One fan in the Western Hemisphere. Race start times are set to maximise European television audiences, leading to some awkward viewing slots for fans in North and South America. That's just one of the reasons the sport has been unable to make a larger dent in the U.S. market.
That's also the reason I found myself at Feile (pronounced, "fay-la"), an Irish pub a block from Madison Square Garden in Manhattan, at 3 a.m. on Sunday morning. I joined the Formula 1 in NYC group for their Malaysian Grand Prix watch party both as a way to see the race (my hotel did not offer NBCSN) and to meet some of America's biggest F1 fans.
Despite the early-morning call time, the bar was crowded and lively 15 m...
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