Danica Patrick Launches New Perfume To Go with NASCAR Firesuit

In addition to her new ride with JR Motorsports in the NASCAR Nationwide Series, Danica Patrick has also just announced that she is joining many other celebrities in launching a new line of her own perfume. Patrick has just signed a deal with SA Fragrance, a Boston-based company, to market a signature perfume, called Danica.  SA Fragrance has also launched lines with other female sports celebrities, including their first big success with golfer Annika Sorenstam. Industry experts estimate that between $7.5 million to $10 million could be generated by the sale of Danica's scent in the first year.  The perfume is set to retail between $29.50 for a vial that will fit into a purse and $54.50 for a 3.4 ounce bottle. Patrick, who will drive in ...

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