Could Bridgestone Gadget Help Explain Formula 1 Exit?

Just days before its shocking announcement that Bridgestone would leave Formula 1 after the 2010 season, the tire manufacturer had unveiled a flexible “e-reader”—the first-ever such prototype that can bend. Could that release provide any signal about why the manufacturer plans to leave F1? It is nearly impossible to say. As both Todd and I have noted, there has been scant information or reaction since Bridgestone’s announcement. The teams have been quiet. The drivers have been silent. Even Formula 1’s official release was pretty thin. This seems like the type of story that could use a positive bit of spin by the PR department. So far, fans are being left in a vacuum—and that violates about every rule of public relations. And...

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