Carl Edwards has parlayed his mid-western 'ah shucks' persona into that of a shrewd businessman who is able to manipulate large corporations and high dollar race teams into a bidding war for the NASCAR Sprint Cup driver. It is reported time and again that he is the most sought after free agent since Dale Earnhardt Jr. announced his departure from Dale Earnhardt Inc. Handling negotiations pretty much himself, he has Home Depot and Joe Gibbs Racing in one hand throwing money at him while Ford, Sponsors and Roush Fenway Racing sit in the other hand trying to match them and retain Edwards as the face of Ford in NASCAR. In 2008, Aflac signed the largest sponsorship deal ever for Roush Fenway Racing when Edwards signed a three-year deal...

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Carl Edwards has parlayed his mid-western 'ah shucks' persona into that of a shrewd businessman who is able to manipulate large corporations and high dollar race teams into a bidding war for the NASCAR Sprint Cup driver. It is reported time and again that he is the most sought after free agent since Dale Earnhardt Jr. announced his departure from Dale Earnhardt Inc. Handling negotiations pretty much himself, he has Home Depot and Joe Gibbs Racing in one hand throwing money at him while Ford, Sponsors and Roush Fenway Racing sit in the other hand trying to match them and retain Edwards as the face of Ford in NASCAR. In 2008, Aflac signed the largest sponsorship deal ever for Roush Fenway Racing when Edwards signed a three-year deal...

Read Complete Article at Bleacher Report - Motorsports
Article is property of BleacherReport.com