Bernie Ecclestone Is Not as Out-of-Touch as He Seems on Social Media

Formula One CEO Bernie Ecclestone is very good at a few things. His particular skills include making money, growing a business and getting people upset, not necessarily in that order. His list of ill-considered quotes is lengthy, from the time he compared women to household appliances to his expression of some admiration for Adolf Hitler's ability to get things done. Last week, Ecclestone made headlines again for an interview with Atifa Silk of Campaign Asia-Pacific magazine. In the interview, Ecclestone suggested that F1 does not need to worry about attracting younger fans and that he does not see any value for F1 in social media, such as Twitter and Facebook. When Ecclestone says something like this, there is a temptation to th...

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