ABC Sports’ Indy 500 Promo Is All Kinds of Weird

“The Indy 500 is different.” This, we can presume, was the message written on the whiteboard when ABC Sports began brainstorming promotional ideas for Sunday’s race. Their job was to portray Indy drivers as a rare, passionate breed of adrenaline junkies, and they could’ve gone any number of ways in making this distinction, but they chose the obvious: patent leather and milk-play. Racing fans tuning in for the Indy 500 this weekend were greeted with a three-minute promotional video showing a gimp playing in a bath of milk and Indy car driver Josef Newgarden losing his mind. The general message? Indy drivers are diseased shells of humanity possessed by glory and fueled by milk. As weird as the imagery gets, the comment...

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