A Tale of Two Race Teams: Bass Pro Shops’ NASCAR Dilemma

The sponsors of NASCAR teams are obligated to pay the bills in order to plaster their logos on the cars. They're obligated to stick with a team through the length of their contract, for better or worse, and make the best of what the race team can provide them. But that doesn't mean that when the situation is less than stellar and the contract is approaching its final year, the sponsor isn't going to look for a quick out; they've also got an obligation to look for the greatest return on their investment.

Bass Pro Shops has been a major primary sponsor of a car in one of NASCAR's top two series since 2003, when they debuted on the hood of Hank Parker Jr.'s Chance 2 Motorsports Chevrolet at a then-Busch Series race in Atlanta. They st...

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