NASCAR Supports Higher Education with a Checkered Flag

Southern New Hampshire University’s cast of five students is in a heated competition with 20 other schools—among them Ohio State University, University of Massachusetts (Amherst) and Syracuse—with the main goal of getting a trip to the season finale in Miami, FL. SNHU is competing in a program called NASCAR Kinetics. The goal of NASCAR Kinetics from NASCAR’s standpoint is to make a college student more aware of the brand. NASCAR provides students the opportunity to experience real-life business situations with an established brand.Each school has to complete two specific assignments that combine critical thinking with the execution of specific marketing plans. In addition to the assignments, every school must host a ...

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