IndyCar Needs To Leave Vs.

Robin Miller has written an excellent column, detailing IndyCar's ratings and, by extension, its sponsorship problems due most its races being on Vs., a fledgling sports network that many people (including all DirecTV subscribers) do not get and is not a go-to network among casual channel-flippers (as ESPN, for example, is). Miller shares this little anecdote from Paul Tracy, who has struggled to put together sponsorship to compete in IndyCar full time, despite being one of the most popular open-wheel drivers in North America: "Paul Tracy recently met with GEICO, which sponsored him at Indianapolis and Watkins Glen this season. The insurance company said it was happy with PT’s efforts and wanted to help him again in 2010.
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