IZOD IndyCar Series Looking To Grow Its U.S. Fanbase

The new Indy Racing League CEO, Randy Bernard, has one obvious goal: to grow the American fanbase of the sport. With increased television coverage and new races in U.S. cities this season, he has a great chance of pulling this off. After 15 years successfully promoting the Professional Bull Riders Inc., Bernard took the job at IRL hoping to give open-wheel racing the same kind of visibility he gave bull riding. Although he has only seen one Indy Car race (last weekend’s race in Brazil), he feels as if he already knows what direction the series needs to take. Bernard wants to make the drivers stand out much more in the eye of the public, and let the American fans get to know them on and off the race track. There will be five races on t...

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