Ferrari’s Focus Wrong as Formula 1 Analyses Falling Audience Numbers

As his team continues to struggle, Ferrari chairman Luca di Montezemolo has kept up his campaign to change Formula One. Of course, with the introduction of hybrid power units in 2014, the sport has just undergone its biggest change in recent memory. And that change has already delivered several exciting races, shaken up the running order of the last few years and produced a fascinating battle for the Drivers' Championship (albeit amongst the drivers of one team).  But Montezemolo is sure that F1 can do better. Two weeks ago, according to the Ferrari website, the 66-year-old Italian made a formal proposal to bring together the key stakeholders in the sport to improve the spectacle of F1. We all want exciting racing, but ...

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