Lewis Hamilton Tops Cristiano Ronaldo, Neymar in World’s Most Marketable List

Lewis Hamilton has beaten the likes of Cristiano Ronaldo, Neymar and Usain Bolt to be named SportsPro's most marketable athlete 2014, in association with Eurosport. A top 50 was put together in a collaboration that judged each professional on his or her "marketing potential over a three-year period from this summer." Age, value for money, charisma and crossover appeal were judged, while each athlete's popularity in his or her home nation and willingness to be marketed also came under scrutiny. The summer's football World Cup hasn't been taken into account "on the basis that any brand signing an athlete to an endorsement deal now would have no time to plan activity around it," per Eurosport. Here's the top 20: Hamilton's place atop a list t...

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