Matt Kenseth: Why Is Daytona 500 Champ Still Looking for a Sponsor?

It is a conundrum as to how some drivers with lesser credentials have a full dance card of sponsors, while Matt Kenseth, NASCAR's 2003 Cup champion, has been without a primary sponsor for a good chunk of the 2012 season. There was a vortex of sponsorship expirations at the end of the 2011 season at Roush Fenway Racing. Crown Royal, the primary sponsor of Kenseth's No. 17, jumped ship after two years. Prior to Crown Royal, DeWalt had been the primary sponsor for 10 years. Now a group of corporate sponsors have been cobbled together with Best Buy as the primary sponsor for nine races. Valvoline, Zest and Ford Eco Boost picked up a few other races, but the search for a primary sponsor for the remaining 15 races continues. At RFR, a f...

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