It is a tough call: Would you rather have your organization's premier event shown on a relatively uncompetitive Sunday afternoon or delayed to prime time on Monday night?NASCAR most definitely made the right choice in postponing its Super Bowl, the Daytona 500, to Monday rather than compete on Sunday evening with the Academy Awards and the NBA All-Star Game.In other words, it was better to wait a day rather than compete with an already competitive television audience, given the time slot.The issue at hand, though, is whether it may be better to simply hold the race on a Monday night.The comparisons that can be drawn to Monday Night Football are fairly clear. Be different, be a spectacle, and be broadcast on a major network. The ratings are ...

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It is a tough call: Would you rather have your organization's premier event shown on a relatively uncompetitive Sunday afternoon or delayed to prime time on Monday night?NASCAR most definitely made the right choice in postponing its Super Bowl, the Daytona 500, to Monday rather than compete on Sunday evening with the Academy Awards and the NBA All-Star Game.In other words, it was better to wait a day rather than compete with an already competitive television audience, given the time slot.The issue at hand, though, is whether it may be better to simply hold the race on a Monday night.The comparisons that can be drawn to Monday Night Football are fairly clear. Be different, be a spectacle, and be broadcast on a major network. The ratings are ...

Read Complete Article at Bleacher Report - Motorsports
Article is property of BleacherReport.com